We invest
in the new generation
of consumer brands.

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Body

Flesh and bone. We trust in a healthy body to realize our full potential.outlook india

Mind

We value curious minds. Our founders want to shape extraordinary companies.

Soul

Peace and consciousness are key in a sustainable future.

Discover our superstars

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Fitvia

Happy New You. fitvia is the leading lifestyle tea brand in Europe and helped to make the life of more than 1 million customers more healthy.

Everdrop

Goodbye plastic! Everdrop revolutionizes cleaning products by making them more sustainable and significantly reducing plastic waste.

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Hellobody

Natural is glamorous. Hellobody is the largest natural skincare DTC brand in Europe. Its exceptional products are powered by natural ingredients.

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Invincible Brands exit

Natural Mojo exit

Our founder.

Sebastian Merkhoffer

Sebastian is a serial entrepreneur and started his first company fitvia at the age of 24. The idea was plain and simple: Revolutionizing the tea market by positioning tea as a young and healthy lifestyle drink. Thanks to its pioneering efforts in influencer marketing, fitvia quickly became the category leader in Europe and was acquired. Besides fitvia, Sebastian helped building several direct-to-consumer brands.