
Body
Flesh and Bone. We trust in a healthy body to realize our full potential.
Mind
We value curious minds. Our founders want to shape extraordinary companies.
Soul
Peace and Conciousness are key in a sustainable future.
Current portfolio
>​75​m
social media reach
>​2.25​m
customers
>​300
employees
Our founder.

Sebastian Merkhoffer
Sebastian is a serial entrepreneur and started his first company fitvia at the age of 24. The idea was plain and simple: Revolutionizing the tea market by positioning tea as a young and healthy lifestyle drink. Thanks to its pioneering efforts in influencer marketing, fitvia quickly became the category leader in Europe and was acquired. Besides fitvia, Sebastian co-founded a number of direct-to-consumer brands, such as Hellobody and Oceans Apart.
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