We invest
in leading
Direct-to-Consumer brands.

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Body

Flesh and Bone. We trust in a healthy body to realize our full potential.

Mind

We value curious minds. Our founders want to shape extraordinary companies.

Soul

Peace and Conciousness are key in a sustainable future.

Discover our superstars

exit

Fitvia

Happy New You. fitvia is the leading lifestyle tea brand in Europe and helped to make the life of more than 1 million customers more healthy.
see website

6.3mio

reach

-

revenue

Oceans apart

Soulful clothing. Oceans apart is an activewear brand built on social media selling directly to a social media savvy audience.
see website

4.3mio

reach

-

revenue
exit

Hellobody

Natural is glamorous. Hellobody is the largest natural skincare DTC brand in Europe. Its exceptional products are powered by natural ingredients.
see website

9.3mio

reach

-

revenue

Current portfolio

>​75​m
social media reach
>​2.25​m
customers
>​300
employees
exit
exit
bellavia exit
I am Kamu exit

Our founder.

Sebastian Merkhoffer

Sebastian is a serial entrepreneur and started his first company fitvia at the age of 24. The idea was plain and simple: Revolutionizing the tea market by positioning tea as a young and healthy lifestyle drink. Thanks to its pioneering efforts in influencer marketing, fitvia quickly became the category leader in Europe and was acquired. Besides fitvia, Sebastian helped building several direct-to-consumer brands, such as Hellobody and Oceans Apart.

Latest News

read more in our blog
Millionenrunde für Everdrop
Gründerszene
Henkel kauft Hello Body
FAZ
Henkel übernimmt Influencer-Marken Banana Beauty und Hello Body
Gründerszene
Der Gründer von fitvia holt Dermapharm an Bord.
Handelsblatt
Das ist das perfekte Outfit fürs Home Workout
elle
Fitvia: Dieser deutsche Hidden Champion macht achtstellige Umsätze
OMR

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