Social Media is a powerful and delicate marketing tool. Using it can grow a broker’s business and client base, as well as providing a useful communication tool between them and their current and past clients. However, understanding the techniques and skills required can make or break a social media plan. Here are 5 key steps to understanding not only how to use a social marketing strategy, but how to succeed with it.

Why Social Media? Social Media is significantly cheaper than a traditional marketing campaign. Where radio time, television ad space, and print marketing require constant physical materials or the purchase of an airspace. A digital marketing plan, however, simply requires access to the internet. A broker can create profiles for their business on all of the major social media platforms, free of charge. However, it requires that the services they provide, and the content they use to sell it, are good enough to rise above the rest of the companies using them.

This dilemma of being drowned out by other companies is solved with social media’s unique ability to target viewers. When creating a digital ad campaign, there is the unique ability to target who sees the communication based on location, field, and economics. This allows the broker to successfully target the people who are most likely to respond to them.

The other major benefit of Social Media advertising is that it helps brokers connect to the next generation of business owners, many of whom have grown up in the social media biome. Many millennials, who are just beginning to start their own companies and are looking for assistance in financing, will go to social media as their first choice when learning about the various brokers in their market. Having a great digital presence could make or break those opportunities.

Understand what social media actually is (and what it isn’t). Social media is a tool for developing relationships. People are using their unique profiles to express themselves in a way the physical world doesn’t allow. Think of it as a bullhorn for blasting a marketing message and you won’t have followers. No one wants to inundated with ads. There’s a reason commercial breaks only last a few minutes at a time. For a company it is best to think of social media as a tool for helping, educating, and entertaining their audience. Post unique content that people enjoy, use Social Boosting services and  your number of followers will go up, and potential clients, will grow.

Know where to play. Not every social network will be a good fit for every company. A Doctors office isn’t going to get much usage out of an Instagram account, for example. For loan brokers, the best options are generally Facebook, LinkedIn, and Twitter, each of which has their own unique benefits. Twitter is a short form microblogging site, which makes it perfect for blasting quick updates. Facebook has a bigger reach and allows for connections between individuals and corporations on a bigger level. And LinkedIn is designed to allow for professional connections, which makes it ideal for connecting with small business and their owners. If you are targeting only one social platform as a broker, LinkedIn is typically your best avenue.

“Avada Finance offers a fantastic service! It is so easy to use and the customer support is the best around. This payment option is my number one choice. I always recommend it.”

ANDRE MENDOZA

CREATIVE MARKET

“Avada Finance offers a fantastic service! It is so easy to use and the customer support is the best around. This payment option is my number one choice. I always recommend it.”

ANDRE MENDOZA

CREATIVE MARKET

“Avada Finance offers a fantastic service! It is so easy to use and the customer support is the best around. This payment option is my number one choice. I always recommend it.”

ANDRE MENDOZA

CREATIVE MARKET